TOP MARKETING RESEARCH TOPICS AND IDEAS 2024

Marketing is not only about creativity but also about business skills. You will learn how to manage your finances, attract new clients, expand your reach, optimize your revenue, etc. However, as a marketing student, you must write a standout marketing dissertation to complete your degree. However, your dissertation topic will relate to branding, relationship marketing, online/digital marketing, marketing ethics, and other marketing domains.

As mentioned before, developing an impressive dissertation is essential for getting a degree and meeting all your academic goals. To come up with a result of excellent quality, you must pick an attention-winning marketing research paper topic in marketing. Having proper paper format, relevant facts and data about the market, and initially describing all your findings and future work on your paper will be. 

Thus, to rocket launch your writing process, you must pick the best marketing research paper topics to complete your assignment. Unfortunately, this is also one of the biggest challenges students face. So, put students at ease. Below, you will find all the best and trending marketing topics to write about. Our PhD-qualified writers set the case you will go through, so you can trust them to use them to draft your attention-grabbing dissertation.

WHAT IS MARKETING IN THE DIGITAL WORLD

Marketing is more than just promoting and selling a product or service. It is the key initiator and the heart of any business. Furthermore, marketing helps you understand your customers’ needs and pains and create solutions they want so your business becomes more and more successful. It also guides you to stand out from your competitors and boost your ROI. Furthermore, it helps your business establish a positive online reputation and earn more customer loyalty.

HOW STUDENTS CHOOSE IMPRESSIVE RESEARCH PAPER TOPICS TO SECURE GRADES

Before we shed light on the topic, being a student, you must know why you must find a unique research paper topic. A particular case will make your research more accessible, engaging, and manageable. A good research topic should have three elements.

  • It should be narrow. 
  • It should be focused enough to be interesting 
  • And broader sufficient to find adequate information

On the other hand, the students should choose the topic of interest; if they are not, it is useless to get involved. Nevertheless, let’s see the list of the best topics waiting for you.

  • The consequence of corporate social responsibility on brand performance 
  • Building company reputation and brand equity 
  • How Customers React to Persuasive Tactics in Social Media Brand Posts 
  • Effect of Brand Awareness on repeat-purchase Product and its Services 
  • Online purchasing and decision-making on customers’ Thought process 
  • The growth of social media influences marketing on lifestyle branding 
  • How Augmented Reality Transforms Online Service Experience and Influences Marketing Decisions 
  • Enhancing the online decision-making process by using augmented reality 
  • Mechanisms that help build relationships with your customers
  • E-commerce and entrepreneurship in agricultural marketing 
  • Understanding consumer’s perception of brand personality

LATEST MARKETING RESEARCH TOPICS FOR 2023-2024

Top Assignment Writer lists the latest research topics not only for 2023 but you can also for someone to work with within 2024. 

TO EVALUATE THE INFLUENCE OF MARKETING ON THE PERCEIVED NUMBER OF SALES IN AN ORGANISATION.

AIM & OBJECTIVES

  • An estimation of different marketing strategies and how it is closely linked with sales.
  • We are analysing the influence of marketing on a targeted population of customers.
  • An empirical evaluation of today’s digital social media marketing with traditional marketing.

THE ROLE OF MARKETING IN HELPING ORGANISATIONS AND BRANDS RETAIN CUSTOMERS

AIM & OBJECTIVES

  • We manage customer and brand relations with marketing built on communication.
  • An evaluation of the market-driven strategies towards attracting and keeping customers.
  • An analysis of how marketing is increasing brand loyalty.

 

EVALUATION OF THE EFFECTIVENESS OF MARKETING SHAPING A PRODUCT’S CHARACTERISTICS IN TODAY’S MODERN ERA.

AIM & OBJECTIVES

  • Modest forces that are shaping the marketing strategies of organisations.
  • Study the influence of social media influencer marketing on a consumer’s purchase intention.
  • Examining the role of big data analytics and its effectiveness on consumer’s purchase

 

AN ANALYSIS OF STRATEGIC MARKETING CAMPAIGN IN DIGITAL AND SOCIAL MEDIA MARKETING

AIM & OBJECTIVES

  • Understand every social media and digital marketing concept in this technologically advanced era.
  • Study the contemporary business needs.
  • It is emerging an effective digital presence of a business/organisation through content-focused marketing.

 

DETERMINING THE IMPACT OF INBOUND AND OUTBOUND MARKETING

AIM & OBJECTIVES

  • This paper compares new and existing marketing approaches to examine how inbound and outbound marketing strategies affect organisational performance. 
  • This paper explores the organisational implications of inbound and outbound marketing strategies and how they differ from new and existing marketing methods. 
  • How do inbound and outbound marketing strategies influence organisational outcomes, and how do they contrast with new and existing marketing techniques? This paper investigates these questions and explains why inbound marketing has gained more importance.

FINDING MARKETING RESEARCH TOPICS THAT MATCH YOUR INTERESTS: A GUIDE FOR STUDENTS

Now, Let’s explore more exciting marketing research topics listed by the top assignment writer to make your research fun and exciting. 

  • Convergence and divergence in customer behaviour 
  • Impact of customer perceptions of brand experience on the web
  • The effectiveness of social marketing mix strategies
  • Part of relationship marketing in modest marketing strategy 
  • Customer perception of product wrapping 
  • positioning and pricing a product line 
  • Product positioning and pricing under production cost 
  •  A framework to analyse the market and suggest optimal products and features for smartphones and wearable devices.
  • Product design strategies for target-market positioning 
  • Personal branding through fashion blogging 
  • The use of social media in business-to-business marketing and branding 
  • Customer satisfaction and customer sales performance 
  • Social Media Influence on business to business Sales Performance

LIST OF TRENDING MARKETING RESEARCH TOPICS FOR MBA STUDENTS

If you are looking for a destination to write your dissertation on marketing for an MBA, you have come to the right place. Some topics can inspire you to choose a simple and exciting research topic. Let’s see the list of marketing research topics for MBA students without further delay.

  • Selling to millennials with online reviews 
  • Negative word of mouth can be a positive for consumers connected to the brand 
  • The effect of brand personality and brand identification 
  • Brand attachment and Customer Emotional Response to unethical firm Behaviour 
  • Why do customers switch? the dynamic of satisfaction
  • Mobile marketing and customer perceptions of brand equity 
  • The reason why most of the USA mobile service customers switch 
  • Customers can be innovators, a new way to create value 
  • Customer’s involvement in new product development 
  • A study on the buying behaviour of smartphones among men and women
  • behaviour of buying working and non-working women 
  • An Analysis of Purchase Decision of Generation Y in the UK 
  • Online advertising and its impact on consumer buying behaviour

HIGHEST TRENDING MARKETING RESEARCH TOPICS FOR MASTER STUDENTS 

  • Determinants of customer satisfaction in healthcare quality 
  • Personality and ability factors in sales performance 
  • Customer relationship management and customer retention 
  • Do labels influence the purchase decision of food product 
  • Do organic brands bias taste perception? 
  • Consumer behaviour towards the new packaging of FMCG products 
  • How does price fairness perception differ across cultures?
  • Can culture affect prices in the cross-cultural study of shopping and Retail prices? 
  • Cultural differences in message strategies 
  • User loyalty and online communities 
  • The effect of brand credibility on customer loyalty 
  • How product characteristics and promotional giveaways Shape word of mouth 
  • The behavioural impact of an advertising campaign to promote safety belt use 
  • Can language prove product identity

LIST OF BEST MARKETING RESEARCH TOPICS FOR PHD STUDENTS

Last, we have shared the list of marketing research topics for PhD students. If you think some of these topics interest you, or you can turn them around in your voice, feel free to do it. 

  • What drives customer’s participation in loyalty programs? 
  • How women and men perceive a Website Presence 
  • How effective are Facebook ads, and how do they impact the ROI of a company?
  • Can brand image be conveyed in a digital environment 
  • Does Facebook help convert users into potential customers? 
  • Factors implementation adverting effectiveness and purchase intention on Instagram 
  • How Instagram makes Commercials more targeted 
  • Get content get customers-turn prospects into buyers with content marketing 
  • The impact of social media content marketing towards brand health 
  • strategic planning in digital marketing and social media

FAQ’S

Q: How can you find the most exciting topics for research?

A: There needs to be more than just having a list of good research topics. Students may assume that choosing an issue is the hardest part, but they still have to do more research, collect data, and analyse information. They also have to pick a domain that suits their interests, such as humorous, intriguing, controversial, or persuasive

Q: Where can I get research paper topic ideas?

A: Choosing a research paper topic can be challenging, but there are some strategies to make it easier. One is to use reliable and relevant resources, such as Google Scholar, to find information and keywords related to your field of interest. However, not all resources are equally trustworthy or valuable, so you should evaluate them carefully before using them for your topic selection

Q: What are marketing research topics?

A: The marketing research topics are related to the vast marketing field and cover customer behaviour, digital marketing, content marketing, social media marketing, product analysis, etc. If you have selected your major in marketing or any graduation, you must choose a topic that is relevant and relatable to the domain you choose.